Posted: 08 April 2024 # Empowering Bookkeepers and Accountants to deliver Advisory Services #### Accountants Minute 373 #### **Introducing the ESS BIZTOOLS ADVISORY INTRO PACKAGE** **ESS BIZTOOLS** has recently launched the **‘[ADVISORY INTRO PRODUCT PACKAGE](https://www.essbiztools.com.au/access-levels/advisory-intro-package)'**. The **‘ADVISORY INTRO PRODUCT PACKAGE'** is specifically designed to assist Bookkeepers and Accountants in providing ‘Advisory Services’ to a diverse range of clients: including SMEs, charities, not-for-profit and sporting organisations. ![am373intro](https://www.essbiztools.com.au/images/zoo/blogs/2024/am373intro.jpg)This comprehensive package aims to enhance client support by offering a variety of tools, articles, and resources tailored to address specific industry needs and foster business growth strategies. Among the features included in this package are specialised calculators, such as the **'Tradie Charge Out Rate Calculator'**, and guidance on setting retail prices through the **'Setting Retail Prices Calculator'**. These tools are invaluable for helping clients optimise pricing strategies and improve profit margins. Moreover, the **‘ADVISORY INTRO PRODUCT PACKAGE'** is designed to empower Bookkeepers and Accountants to offer valuable advisory services that extend beyond traditional accounting functions. By leveraging these resources, professionals can diversify their service offerings and provide added value to clients, while navigating the complexities of tax regulations and business operations. For example, advisors can offer insights on determining charge-out rates, understanding eligibility criteria For R&D Tax Rebates, and exploring capital-raising opportunities, including the Early-Stage Innovation Company status, Crowd Sourced Funding Equity Raising and section 708 of the *Corporations Act* Capital Raising. One key aspect emphasised by **ESS BIZTOOLS** is the importance of assisting SMEs in effectively managing their Research and Development (R&D) activities, especially in light of the impending deadline (**30 April 2024**) for lodging **‘R&D Tax Incentive Applications’**. To this end, advisors are encouraged to help clients document their R&D projects, maintain detailed records, and ensure compliance with regulatory requirements outlined by AusIndustry and the ATO. In summary, the **‘ADVISORY INTRO PRODUCT PACKAGE'** equips Bookkeepers and Accountants with the necessary tools and knowledge to become indispensable partners in their clients' business success. By offering tailored advice and support across various domains, including pricing strategies, financial management, and regulatory compliance, Bookkeeping and Accounting Professionals can effectively guide SMEs towards **‘Sustainable Growth And Profitability’**. #### Communication tools inform SMEs of Advisory Services that will help with business survival and growth Appropriately resourced Accountants and Bookkeepers are able to play a crucial role in providing **‘Advisory Services’** to SMEs. Effective communication tools are essential in conveying this capability to Clients and Prospects. One such tool is ‘**NEWSLETTERS’**. **ESS BIZTOOLS** has developed the **Business Plus+ Newsletter** specifically tailored for SMEs. Released monthly, this newsletter allows subscribers to badge the newsletter with their firm's name and distribute the newsletter to their clients and prospects. ![am373comms](https://www.essbiztools.com.au/images/zoo/blogs/2024/am373comms.jpg)Each edition contains four to six articles targeting different client categories, ranging from individuals contemplating starting a business to CEOs interested in raising capital. These articles conclude with a **‘Call to Action'**, encouraging readers to contact the Bookkeeper/Accounting organisation for further discussion. The articles cover various topics relevant to SMEs, such as the benefits of establishing the **‘52-week Business Enhancement System’**, which provides clients with real-time feedback on their business performance through daily, weekly, and monthly reports. This approach ensures that clients receive timely information to aid in decision-making and improve overall business performance. In addition to newsletters, **‘LIBRARIES’** are invaluable tools for communicating **‘Advisory Services’** to SMEs. The **ESS BIZTOOLS** **‘ADVISORY INTRO PRODUCT PACKAGE'** offers a comprehensive library containing over 330 papers covering a wide range of subjects. These papers can be downloaded and badged for team training and client communication. Regular updates ensure that the content remains current and relevant to SME needs. For example, a paper on Discretionary Trusts proved particularly beneficial for one member who had difficulty explaining the components of these trusts to clients. Furthermore, engaging in open conversations with clients is vital for delivering effective advisory services. The **‘SME NEEDS ANALYSIS’**, developed by **ESS BIZTOOLS**, provides a framework for initiating meaningful discussions with clients about their business activities. By visiting clients at their premises and discussing various topics such as Business Performance, Profit, Cash Flow, and Team Productivity, Accountants and Bookkeepers can identify areas for improvement and propose tailored solutions. This approach allows professionals to address client concerns and provide them with improved information to concentrate on improving overall business performance. Utilising tools like NEWSLETTERS, LIBRARIES, and **‘SME NEEDS ANALYSIS’** enable Accountants and Bookkeepers to effectively communicate their ADVISORY SERVICES to SMEs, thereby becoming TRUSTED ADVISERS in their clients' success. By providing timely and relevant information, engaging in open conversations, and offering tailored solutions, BOOKKEEPING and ACCOUNTING PROFESSIONALS can help SMEs navigate challenges and achieve their BUSINESS GOALS. #### Complimentary Material Don’t take our word for it. Why don’t you try us out and we let you be the judge! ![am373freebie](https://www.essbiztools.com.au/images/zoo/blogs/2024/am373freebie.jpg) You are invited to download the following samples of what is contained within the **ESS BIZTOOLS** **PRODUCT PACKAGES**, designed to assist Bookkeepers and Accountants to deliver ADVISORY SERVICES. **Business Plus+ Newsletter March 2014 Edition** – **[DOWNLOAD HERE](http://www.essbiztools.com.au/uploads/Business_Plus_Issue_236-March_2024.doc)** Article on **Discretionary Trusts** – **[DOWNLOAD HERE](http://www.essbiztools.com.au/uploads/Paper_003-020-Discretionary_Trusts.doc)** **SME Needs Analysis** – **[DOWNLOAD HERE](http://www.essbiztools.com.au/uploads/BAS017B-SimpleSMENeedsAnalysis.doc)** #### Delivering services that SMES NEED! For the month of April, **ESS BIZTOOLS** is presenting a series of complimentary webinars for Accountants and Bookkeepers. ![amwebinar](https://www.essbiztools.com.au/images/zoo/blogs/2023/amwebinar.jpg) These webinars will provide an overview of our different Advisory Packages. All are developed with Accountants and Bookkeepers, like you, in mind, to assist you to DELIVER ADVISORY services, SMEs desperately need. - [**Advisory Intro Product Package**](https://www.essbiztools.com.au/access-levels/advisory-intro-package) - [**Business Advisory Services Starter Package**](https://www.essbiztools.com.au/access-levels/business-advisory-services-starter-package) - [**Advanced Package**](https://www.essbiztools.com.au/access-levels/advanced-package) - [**Financial Forecasting Package**](https://www.essbiztools.com.au/access-levels/financial-forecasting-product-package) Following each webinar, we are hosting a ‘Q & A Session’ on Zoom. This will give you the opportunity for a discussion on matters that were raised in the webinar, answer any questions that you may have and to provide suggestions on how these Advisory Services may be introduced for your SME clients. **[CLICK HERE](https://www.essbiztools.com.au/webinars)** to view the webinar and forum schedule and to register, **FREE** of charge. ## Want to know more? Visit **[www.essbiztools.com.au](http://www.essbiztools.com.au)**. If you would like to have a discussion about how this concept of virtual CFO services can be supplied by Australian accounting firms please ring our **Managing Director, Peter Towers**, on 1800 232 088 and we will arrange a **complimentary 45-minute Zoom meeting** to discuss your firm’s position and to give you our advice. We believe that this is the blueprint for the delivery of an enhanced range of services by Australian Accounting and Bookkeeping firms to assist SME businesses to add value to their businesses and to assist accountants and bookkeepers not only to attract but to retain outstanding talent who want to be involved in the delivery of “real accounting services”. ## Tell us what you think ![amlkpoll](https://www.essbiztools.com.au/images/zoo/blogs/2023/amlkpoll.jpg)We would like to ensure that our articles remain relevant, insightful and informative. We value your input, so it would be appreciated if you could take a few minutes of your time to complete our survey – **[click here](https://forms.gle/zBaPdoNvHyZsHPiV6)**. Thank you for your assistance in making Accountants Minute better. ## Subscribe to Accountants Minute Want to keep up to date with the latest issue of our Accountants Minute newsletter? **[Click here](https://www.essbiztools.com.au/1531-general/2411-accountants-minute-subscription)** to subscribe, free of charge. ![Empowering Bookkeepers and Accountants to deliver Advisory Services](https://www.essbiztools.com.au/images/zoo/blogs/2024/am373banner.jpg) #### ESS BIZTOOLS Blogs ### Recent Posts... 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