This paper analyses some of the key matters to be considered as part of the business planning process and ultimately included in the Business Plan itself.
The paper is presented under the following headings:
- Review Of Business
- Business Description
- Business Goals
- Products Or Services Mix
- Market
- Competitors
- Marketing Strategy
- SWOT Analysis (Strengths, Weaknesses, Opportunities And Threats)
- Marketing Plan
- Promotion/Advertising Strategy
- Staff
- Business Structure
- Budget
- Capital Expenditure
- Cashflow Forecast
- Funding Requirements
- Sensitivity Analysis
- Contingency Plan
- Action Plan
- Key Performance Indicators
- Executive Summary
