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040-095 - Investment Pitches

To enable an investment pitch to be successfully made, there a number of requirements that a company should undertake. You may only have one chance to impress a potential investor! This paper investigates what documents to prepare and the best way to present the pitch so that you have the best chan ...Read more
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To enable an investment pitch to be successfully made, there a number of requirements that a company should undertake. You may only have one chance to impress a potential investor!

This paper investigates what documents to prepare and the best way to present the pitch so that you have the best chance possible to attract investment capital.

The key contents of the paper include:

  • Documents Required To Prepare A Pitch
  • Preparation For A Pitch
  • Guidelines For a Pitch
  • Pitch Presentation Points
  • Brief Introduction
  • Product/Service/Process
  • Intellectual Property Protection
  • Market
  • Market Entry Strategy
  • Customers
  • Customers' Testimonials
  • Competitors
  • Management Team
  • Staff
  • Directors
  • Shareholder's Agreement
  • Financial Projections
  • The Offer
  • What Is The Money Going To Be Used For?
  • Exit Strategy
  • Summary
  • Presentation Technique
  • Practice… Practice… Practice…

Items to bear in mind in investment pitches include:

  • Create the right impression and get an invitation to a further interview where you can make a more detailed presentation.
  • Use the KISS formula, "Keep It Simple Stupid". Remember, books arejudged by their covers.
  • You only have 30 seconds to get the potential investor interested in your product, service, process and company.
  • If it comes to a choice, investors would prefer to invest in a company with an outstanding management team and a good product as compared to a company with an excellent product and a fair management team.
  • Make sure that you have thought about an "Exit Strategy".
  • Remember your whole company's future could depend on how you make your presentation.
  • It is essential that you practice your pitch presentation and that you are able to make the presentation within the allocated time limits set by the organiser of the investment pitch.