This paper analyses marketing strategies for accountancy firms and includes a Seminar Check List and Client Survey Form as Addendums. The paper is presented under the headings:
- Client Database
- Prospect Database
- Newsletter
- Direct Mail
- Telemarketing
- Referrals
- Client Advisory Board
- Allied Businesses
- Maps/Signs
- Brochures
- Guarantees
- Special Events
- Media Releases
- Seminars
- Annual Forum
- Annual "Thank You" To Key Note Speakers At Seminars
- Public Speaking
- Web Page
- Client Surveys
- Government Programmes
- "Director Of First Impressions"
- Office
- Board Room Lunches
- Drinks At Sunset
- Marketing Plan
- Responsibility For Marketing
- Organising A Seminar - Check List
- Client Survey Form
