- Description
- Specifications
Many business people do not recognise the significant benefits that can be obtained from issuing regular Media Releases or conducting a Media Conference to announce a new product/service to be promoted by the business.
News is created out of noticeable change and the paper concentrates on presenting a range of hints on how to go about publicising an activity within a small/medium enterprise. The paper proposes a question - what value are front page headlines to your business, or even an editorial comment in the newspaper? But first the media must recognise as news the aspect of your business that you wish to promote. If you ignore the use of the media, then one of the major avenues of promoting your business is being ignored and this is hardly good business sense.
The paper covers the headings:
- What Is News?
- Recognising News
- Approaching The Media
- Knowing The Media Organisations
- Monitoring
- Preparing A Media Release
- Calling A Media Conference
- The Interview
- Telephone Interview
- Common Mistakes
- Complaining About The Media