- Description
- Specifications
One of the first things to appreciate in advertising is that there is no correct form of advertising. What you need to do is test, test and test to ascertain the most suitable means of conveying your message to customers and potential customers.
You need to test:
- the size of brochures
- the print usage
- different colours
- distribution
- what media is to be used
This paper is an introduction to advertising as it applies to small/medium enterprise operators.
The paper is presented in fifteen pages under the headings:
- Test, Test, Test
- Measure To Know The Effectiveness
- Test Before Marketing
- Continually Evaluate
- Do What You Promise
- Magic Words In Advertising
- Use Sub Headings
- Guarantees
- Testimonials
- Understand Your Market
- What’s In It For Me?
- Excite Interest And Action!
- Focus
- AIDA - Attention, Interest, Desire, Action
- Consumer Purchasing Benefit
- Different
- Put Facts In Advertisements
- Personal Advertising
- Headlines
- Do Not Assume
- Photographs
- Discounting - Beware!
- Don’t Do What Everybody Else Does!
- What Market Are You In?
- Different Types Of Advertising
- Newspapers
- Radio
- Television
- Movie Cinemas
- Roadside Signs
- Booklets
- Brochures
- Leaflets
- Business Cards
- With Compliments Slips
- Letterheads
- Facsimile Paper
- Web Page
- Machinery, Tools Of Trade
- Motor Vehicles
- Uniforms
- Yellow Pages
- Advertorial
- Build In An Offer Which Is Traceable
- Customer Tracking Forms
- Get People To Contact You
- Keep It Simple