Are you communicating to SMEs?
Business Advisory Services Update
“In presentations, as in the rest of life, sticking with the same old presenting styles on the basis of “that’s how I have always done it” really means you are standing still while the rest of the world rushes past you.”
Brad Smart, author of “Selling the Message”, wasn’t directing this statement to Accountants and Bookkeepers, but it could very well apply to them.
His statement continues…
“There is a lot of changes occurring in all facets of society including Accounting and Bookkeeping”.
“We’re staring down the barrel of high inflation, rising interest rates and the cost of living and the cost of doing business is heading for the moon”.
“This means, that in 2024, business is going to face some difficult times. It’s going to get harder and harder to hold onto our clients as competition for their business will increase”.
“It’s tougher and tougher, and that’s especially so if you only talk to some of those clients once or twice a year.”
“It doesn’t matter whether you’re a multinational firm or sole practitioner you need a Written Communication System”.
To find out how your firm can establish an effective communication strategy to your SME clients and prospects, contact us on 07 4724 1118 or email .
