Posted: 28 July 2026

Why Advisory Starts With ESS BIZTOOLS

Accountants Minute 64

For many accounting firms, the question is no longer whether to offer advisory services – it's how to deliver them consistently and profitably.

Clients are looking for more than compliance. They want practical guidance to improve cash flow, increase profitability, plan for growth, and make better business decisions. Firms that can provide this support are strengthening client relationships and creating new recurring revenue opportunities.

The challenge is that building an advisory practice takes more than good intentions. It requires practical systems, proven resources, and a structured approach that accountants can implement immediately.

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That is exactly why ESS BIZTOOLS was developed.

Founded by Peter Towers, ESS BIZTOOLS draws on more than four decades of practical experience in public accounting, commercial accounting, listed public company management, business consulting, and Australian Government business advisory programs.

Rather than simply teaching advisory concepts, ESS BIZTOOLS provides practical Product Packages that help accounting firms market, sell, and deliver advisory services with confidence.

Subscribers have access to resources covering:

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✅ Business Planning
✅ Predictive Accounting
✅ Financial Forecasting
✅ Cash Flow Management
✅ Virtual CFO Services
✅ KPI Reporting
✅ Business Improvement Programs
✅ Business Valuation
✅ Capital Raising
✅ Research & Development
✅ Client-ready templates, calculators, and implementation guides

…plus 30 additional resource packages.

More importantly, every resource is supported by ongoing training, marketing material, webinars, and weekly content designed to help firms start meaningful advisory conversations with their clients.

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Your Complimentary Advisory Client Newsletter

As part of our new 42-Week Advisory Program, we have prepared Business Plus Newsletter, a complimentary client communication that you can personalise and send to your SME clients.

The newsletter introduces the value of advisory services and helps position your firm as a trusted business advisor rather than simply a compliance provider.

Download your complimentary Business Plus Newsletter here

This ready-to-use communication can help you start valuable conversations with clients about planning, cash flow, profitability, and business improvement.

Build Momentum Every Week

We also encourage you to:

✅ Badge the Business Plus newsletter with your firm's branding and send it to your clients and prospects.
✅ Send the Business Insights flyer two or three days later to reinforce the advisory message and encourage follow-up discussions.

Download your complimentary Business Insights here

Used together, these resources provide a simple, structured marketing system that keeps your advisory services in front of your clients every week.

Over the next 42 weeks, we will introduce one advisory topic each week and demonstrate how ESS BIZTOOLS Product Packages can help you confidently deliver practical advisory services that create measurable value for your SME clients.

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Next Week

Next week, we'll introduce the first of more than 40 practical Product Packages available through ESS BIZTOOLS and show you how it can help you demonstrate your advisory capabilities to clients and generate new advisory opportunities.

Want to know more?

Visit www.essbiztools.com.au.

If you would like to have a discussion about how this concept of virtual CFO services can be supplied by Australian accounting firms please ring our Managing Director, Peter Towers, on 0418 190 181 and we will arrange a complimentary 30-minute Zoom meeting to discuss your firm’s position and to give you our advice.

We believe that this is the blueprint for the delivery of an enhanced range of services by Australian Accounting and Bookkeeping firms to assist SME businesses to add value to their businesses and to assist accountants and bookkeepers not only to attract but to retain outstanding talent who want to be involved in the delivery of “real accounting services”.

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