Communicate or Perish!

Welcome to Accountants Minute.

Accountants, you need to communicate or perish!

SME clients are being bombarded by communications from all types of people, including your competitors.

Accountants need to develop a communication strategy or your opportunity for new work, work in the business advisory services space, or indeed any other type of work, will perish over the next few years.

Have you developed strategies to ensure that you are sending information articles to your clients which will help them understand more about their businesses? 

Does your website contain interesting articles on the services that you can provide to your SME clients? 

Are you including short articles and videos within social media to promote to your clients and prospects what you do? 

Are you producing short, sharp promotional messages for use on Twitter; again, promoting your services?

Seminars and webinars – are you presenting them to help your SME clients/prospects to understand the support that you can give to add value to their businesses?

When appropriate, are you sending media releases to your local media whereby you comment on matters of interest to small/medium enterprise businesses?

In today’s world, all of us are being bombarded with messages and communications of all types.  The marketing experts claim that you must send a message to someone twelve to fourteen times before they react.  Your clients are receiving those messages from a vast range of people and, if you’re not at least keeping up with that, your clients will lose contact with the services you can provide.

To be effective in communicating your message to your clients, it would definitely be helpful if you had a library of articles to assist in the promotion.  If you had that and someone else had prepared it for you, this would save you hundreds of hours in the development of that material.

ESS BIZTOOLS has developed that type of library.  This has been developed by accountants for accountants to help you communicate all types of services to your clients.

The ESS BIZTOOLS’ library contains over 550 separate articles that have been allocated to 68 sections.  As an ESS BIZTOOLS’ subscriber, all you need to do is brand the articles, so your clients understand that its coming from you and send it to them.  You don’t have to do anything else.  You can edit the material, if you wish; but most subscribers tell us they don’t.