Business Plus+ in Action: From Insight to Implementation

You already know Business Plus+ is more than a newsletter – it’s a client engagement strategy. But here’s where the real power lies: when you turn those insightful articles into meaningful, revenue-generating conversations and advisory services.

Our subscriber firms are using each monthly edition as a launchpad to deliver targeted, high-value advisory services to their SME clients. It’s a simple, repeatable process that can transform your firm’s growth trajectory and client relationships.

How does it work?

Select the right article: Match one or two articles from Business Plus+ to a client’s current situation or industry.

Distribute under your brand: Add your firm’s logo and send it out as a professional resource – not just an email.

Follow up with a conversation: A few days later, call or email the client. Ask if the article raised any questions or challenges. Invite them to a quick meeting.

Bridge to a service offering: Use the article as a springboard to discuss how your firm can help – whether it’s through a business plan, cashflow forecast, or virtual CFO support.

Deliver real outcomes: Tap into the ESS BIZTOOLS resource library to deliver professional, structured solutions that make a tangible difference.

That’s how you transform content into opportunity – and start building a scalable advisory pipeline.

The results speak for themselves.

Firms using Business Plus+ strategically are seeing:

✅ More advisory conversations that lead to paid work.

✅ Improved client retention, thanks to deeper relationships and proactive support.

✅ Increased team satisfaction, as staff engage in more meaningful, value-adding tasks.

✅ Enhanced positioning, as your firm evolves from compliance-focused to future-ready.

And in today’s market, this shift isn’t optional – it’s essential.

Former Tax Commissioner Chris Jordan’s warning still rings loud:

“If your business model is high volume, low margin, focused on simple tax returns, it will not be viable in 3 to 5 years.”

And Mark Wickersham has doubled down, predicting compliance work may disappear before the end of this decade - or perhaps even earlier.

The time to act is now.

Your clients are hungry for more than tax returns. They want advice. They want guidance. They want someone in their corner helping them navigate growth, cash flow, strategy, and sustainability.

Business Plus+ helps you meet that need – consistently, professionally, and profitably.

DOWNLOAD A SAMPLE COPY OF BUSINESS PLUS+ HERE

If you’re ready to show clients that your firm offers more than compliance – that you’re prepared to lead them through the next stage of their business journey – then it’s time to put Business Plus+ into action.

Visit our website – www.essbiztools.com.au – to discover the detailed overview of the services provided by ESS BIZTOOLS. You are also welcome to contact us on 0418 190 181 or email .

ESS BIZTOOLS Podcast

In this episode of Accountants Minute Podcast, Peter Towers unpacks the urgent need for accountants, bookkeepers, and business advisors to pivot as traditional compliance work continues to decline. Drawing on insights from thought leaders like Mark Wickersham and former ATO Commissioner Chris Jordan, Peter explores how firms can future-proof themselves through proactive, value-adding advisory services. Learn how the Business Plus+ newsletter can become your secret weapon to engage SME clients, build trust, and showcase your expertise far beyond tax returns. If you’re ready to move from "tax preparer" to "trusted advisor," this episode is for you.

CLICK HERE TO LISTEN TO OUR PODCAST

Listen to more Accountants Minute Podcast episodes here

Want to know more?

Visit www.essbiztools.com.au.

If you would like to have a discussion about how this concept of virtual CFO services can be supplied by Australian accounting firms please ring our Managing Director, Peter Towers, on 0418 190 181 and we will arrange a complimentary 45-minute Zoom meeting to discuss your firm’s position and to give you our advice.

We believe that this is the blueprint for the delivery of an enhanced range of services by Australian Accounting and Bookkeeping firms to assist SME businesses to add value to their businesses and to assist accountants and bookkeepers not only to attract but to retain outstanding talent who want to be involved in the delivery of “real accounting services”.

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