Marketing Success And An Awareness Of Legal Issues For Accountancy Businesses
Accountant's Minute 240
The situation in Victoria is a warning to the rest of Australia!
The unfortunate situation in Victoria, relating to the significant increase in cases of COVID-19, has highlighted the ongoing problems for business operators and accountants to be diligent about all aspects of business operations so as to reduce the possibility of severe COVID-19 restrictions being reapplied, which will undoubtedly have a significant effect on business operations.
All of this highlights the necessity for accountants and business operators to be aware of the ongoing desirability of continuing the implementation of marketing strategies and also having an awareness of key issues relating to legal matters, as they affect professional accounting firms and small businesses and medium-sized enterprises.
In this week’s “COVID-19 Survival Panel” webinar we have two presentations to be made by Trent Butler, Trent Butler Consulting Pty Ltd and Matthew Karakoulakis, Partner, AMK Law.
Trent Butler is a Chartered Accountant who has specialised in marketing activities for professional accounting firms, in particular, the utilisation of social media to promote the uniqueness of individual accounting firms to potential clients. Trent’s presentation “7 Steps to Marketing Success for a Professional Service Business in a COVID-19 Environment” will familiarise accountants with proven strategies of how to utilise social media to clearly identify to potential clients the uniqueness of your firm and supply details of the particular services that your firm is able to offer.
Matthew Karakoulakis is an experienced Lawyer who will comment on “Effective Dispute Resolution Mechanisms in Australia” with particular reference to:
- litigation as a last resort and the processes involved;
- key steps to be taken before going to court, for example mediation and effective negotiations strategy; and
- impacts on dispute resolution brought into the current pandemic environment given the online technology available, together with some of the advantages in going online for dispute resolution purposes.
(Click here) to register for this free webinar, which is being presented on Friday, 17th July 2020 at 12-noon AEST.
In last week’s webinar, Matt Vitale, Joint Founder and Managing Director of Birchal (a Crowd Sourced Funding Intermediary) gave a very interesting overview of the Crowd Sourced Funding Equity Raising journey in Australia and highlighted that, with the marketplace expectation that raising finance by small businesses and medium-sized enterprises will be very difficult following the phasing out of the JobKeeper Program scheduled for 30 September 2020, there was a strong expectation within the Crowd Sourced Funding Intermediaries that a large number of small businesses and medium-sized enterprises would be seeking to utilise the Crowd Sourced Funding process to raise capital for their businesses throughout 2020/21.
Amanda Gascoigne, Amanda Gascoigne Consulting, utilised her experience, as a professional Accountant and Consultant to small practices and sole practitioners all over Australia, to discuss the importance of professional Accountants ensuring that they are billing appropriate amounts for the amount of effort they are making to assist their clients with their ongoing business problems, in particular, the “COVID-19 Survival Crisis” at present.
Amanda indicated that this crisis was not going to disappear soon and that accountants would be well advised to be proactively talking to clients about the development of appropriate strategies to assist them to survive the challenges that most of them will encounter during 2020/21.
If you would like to access a link to the recording of the presentations made in last week’s webinar please click here.
Want to know more about the presentations that were made in last week’s webinar? If so, please click on to “Want To Know More” where you can find the PowerPoint slides that were used by Matt Vitale and Amanda Gascoigne.
Would you like to know more about the services provided by ESS BIZTOOLS to assist accountants to get started on the development of a “Business Advisory Service” section within your accountancy firm? We invite you to register for a free no obligation 30 day Guest trial of ESS BIZTOOLS by clicking here.
If you would prefer an exclusive webinar presentation on the challenges confronting accountants relative to business advisory services and how you could get started on delivering services to your clients, please contact us for a free webinar booking for you and your colleagues whereby you will be able to ask questions about the various service packages included within ESS BIZTOOLS.
You can also obtain additional information by going to ESS BIZTOOLS' website è Survival In Difficult Times è Learn More.
A reminder…. ESS BIZTOOLS and our Affiliates are presenting this special webinar series “COVID-19 Survival Panel” each Friday at 12-noon AEST until 30th September 2020. If you'd like to register in advance for upcoming webinars please click here.
If you'd like to view the recordings for the past thirteen webinars (click here) and scroll down to the COVID-19 Survival Panel section.
We look forward to hearing from you relative to the free no obligation 30 day trial of ESS BIZTOOLS or booking a free no obligation webinar to discuss the challenges of offering business advisory services and how you could utilise the products developed by ESS BIZTOOLS.
If you would like to contact us about any aspect of ESS BIZTOOLS' or ESS BIZGRANTS' products and services, please do not hesitate to contact us:
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Stay safe!
Have a great day!
