The individual who runs the business needs to conduct a thorough self-examination as part of determining a Marketing Strategy for a business. People like dealing with individuals in businesses. This means that people are always making "buying decisions" about you.
What have you got to offer? How do you present yourself? Do you have exceptional skills and talents? Do you use those skills and talents? Can you deliver what you promise?
These questions and many more are contained in this paper, which encourages the business person to examine the "personal product" in which businesses are going to invest if they deal with your business.
The paper covers:
- Do You Know The "Product" - "Yourself"?
- Selling Or Marketing?
- Who Is The Target Zone?
- Zone Of Opportunity
- Enthusiasm And Commitment
- Presentation
- Planning
- SWOT (Strengths, Weaknesses, Opportunities And Threats) Analysis On Yourself
- Write It Down
- 4 P s Of Marketing
- Customers
