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008-001 - Marketing - An Overview

What do you want to achieve in your business? What are your personal goals? What are your business goals? Have you set any goals? What are they? These type of questions need to be answered before undertaking the task of preparing a Business Plan. How do you market your business? What makes you diff ...Read more
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What do you want to achieve in your business? What are your personal goals? What are your business goals? Have you set any goals? What are they?

These type of questions need to be answered before undertaking the task of preparing a Business Plan. How do you market your business? What makes you different? What are your strengths and weaknesses?

This paper explores these type of questions and many more and will give a business person an overview of the issues that have to be confronted in determining a Marketing Strategy for your business.

The paper is presented under the headings:

  • Begin With The End In Mind
  • Where Is Your Business Now?
  • What Is Marketing?
  • 4 P's Of Marketing
  • Product
  • Price
  • Place
  • Promotion
  • Questions To Ask Yourself On The Marketing Mix For Your Business
  • Pricing Options
  • Price Based On Own Costs
  • Competitor Based Pricing
  • Customer Based Pricing
  • Questions On Pricing
  • Place Options
  • What Is The Best Way To Affect The Sale Of Your Products?
  • Promotion Options
  • Communication
  • Promotional Options
  • Determining A Marketing Strategy