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008-060 - Sponsorship

Many small/medium enterprises are involved in sponsorship of sporting, charitable and community groups. Sponsorship should be viewed as being a business investment from which a meaningful return should be obtained for the business. This paper analyses sponsorship from the small/medium enterprise po ...Read more
$16.50


  • Description
  • Specifications

Many small/medium enterprises are involved in sponsorship of sporting, charitable and community groups. Sponsorship should be viewed as being a business investment from which a meaningful return should be obtained for the business.

This paper analyses sponsorship from the small/medium enterprise point of view under the following headings:

  • Sponsorship Differentiates The Business
  • Sponsorship Is Part Of Marketing
  • Should Improve Business Value
  • Target Market
  • Why Sponsor?
  • Sponsorship Opportunities
  • Types Of Sponsorship
  • Sponsorship Exposure
  • Alternatives To Cash
  • Sponsorship Involvement
  • Pitfalls
  • Sponsorship Business Plan
  • Ambush Marketing
  • Evaluation Of A Sponsorship Proposal
  • Written Agreement
  • Sponsorship Evaluation
  • Visitor Monitoring
  • Ongoing Evaluation

and includes a Sponsorship Evaluation Checklist and a Visitors Monitoring Form.