- Description
- Specifications
There are tremendous opportunities available for business operators, but to achieve success in business, you have to be proactive in marketing. The aim is to accelerate the growth of the customer base. Without customers there is no long term business. Prices should be set at the value of product and services. You don't just open a store, hang out your shingle for a professional office or start a contracting business and then get the customers pouring in. You have to do something to encourage them to come to your business. You then have to continue doing that "something" to make those customers remember you so that they come back in the future. That "something" is marketing.
The first thing to accept in the development of a Marketing Plan is the necessity for a business to be proactive in marketing 52 weeks of the year.
The paper analyses the development of a Marketing Plan, covering the following headings:
- Be Proactive In Marketing
- Why Should Someone Buy From You?
- Understand The Market
- Client/Customer Questionnaires
- Do Not Assume Anything
- The Difference Between Marketing And Selling
- Differentiate Your Business
- Who Can Make It Happen?
- Strategies For Marketing
- Educate Your Customers
- Tell Your Customers What You Do For Them
- Develop Your Customer Base
- Referrals
- Turn Customers Into Clients
- Thrill Them With The Service
- Requires You To Develop Empathy
- What Do Customers Want?
- Customer Advisory Group
- Know Your Target Market
- What Are Your Customers Looking For?
- What Are Your Customers' Needs?
- Ask Yourself Some Questions In Relation To Your Customers
- Find More Customers The Same As Your Present Customers
- Prepare A List Of What's In It For Them (WIIFT?)
- Simply The Customer Wants To Know - What's In It For Him/Her?
- Implement A Customer Care Programme
- Classify Your Customers
- Help Your Customers To Differentiate
- Does Your Product/Service Answer The Needs Of Customers?
- Develop Relationship Marketing
- Money Back Guarantees
- Know Your Key Statistics
- Is Your Greeting OK?
- Conversion Of Telephone Enquiries
- Maximise Your Conversion Rate
- Staff Training Is Important
- Newsletter
- Promotions
- Testimonials
- Brochure
- Telephone Calls
- Letters
- Notes
- News Releases
- Speaking Engagements
- Seminars/Workshops
- Advertorials
- Letter Box Drops
- Marketing Plan
The paper also includes a Customer Questionnaire that can be forwarded to customers seeking their input as to their views on the services they receive, products/services that you produce and do they have a requirement for more services/products than what you are able to supply.