- Description
- Specifications
Direct Marketing is the name of the Marketing Strategy where a business goes directly to potential customers through direct communication on a "one to one" basis. Direct Marketing combines the utilisation of a Customer Database and excellent customer service. Communication with the customer is addressed on an individual basis. It is therefore very "targeted" marketing as distinct from "general" marketing, which is not addressed to any particular customer. The paper explores many aspects of successfully using Direct Marketing by a small/medium enterprise business person.
The paper is presented under the following headings:
- What Is Direct Marketing?
- Targeted At Prospects
- Definition Of Direct Marketing
- Powerful Tool
- Promotional Strategy
- What Can Direct Marketing Do For Your Business?
- Secret Of Direct Marketing
- Steps In Using Direct Marketing
- Physical Response
- Customer Database
- Prospects Database
- Building A Database
- A Database Is Vital
- Makes Good Business Sense
- "Pareto" Principal
- Do Not Assume
- Test Your Products/Service
- Advantage Over Competitors
- Up Sell/Cross Sell
- Highlight Customer Benefits
- Educated Customers
- What Does The Customer Want?
- Talk To Customers
- Find The Spot
- Retaining Customers
- Providing Better Customer Service
- Ensure Your Message Reaches Your Customers
- Helps Develop A Loyalty Ladder
- Sending The Communication
- Everything Is Measurable
- Response Rates
- Improving The Response Rate
- Must Fulfill Commitments
- Relationship Building
- Customers Should Be Aware Of The "Relationship"
- Direct Marketing Is An Ideal Tool For An SME
- Tracking The Results
- Making It All Happen
- Grow Your Business
- What Do You Wish To Achieve?
- Applicable To Virtually All Businesses
- Tips On Effective Mail Outs