- Description
- Specifications
To achieve profits in a small/medium enterprise it is essential that the business operator plans to achieve excellence in the operation of the business. Unless excellence is achieved in all aspects of the business operations then the business will not generate the optimum level of profitability.
This paper highlights suggested strategies to improve the performance of a business, under the headings:
- Aim For Excellence In Your Business
- Be Different!
- Be First
- There Are Tremendous Business Opportunities
- Add Value
- Believe In Your Product Or Service
- Test The Product
- Give Proposals Not Quotes
- Use A Customer/Prospect Database
- Understand The Effect Of The "Pareto Principle" In Your Business
- Encourage People To Come Back More Often
- You've Got To Tell Your Customers
- Target Business
- Referral System
- Empathy With Your Customers
- Develop The Profit Leverage For Your Business
- "Value Of A Life Time" Customer
- Think Like The Customer
- Regularly Review Prices
- Educate Staff
- Up-Sell/Cross-Sell
- This Is How We Do It Here!
- Money Back Guarantees
- Create "Event" Marketing
- Birthday Greetings
- Customer Clubs/Seminars
- Are You Answering The Needs Of Your Customer?
- Competitor Files
- Prospects Conversion To Customers
- Testimonials
- Networking
- Business Networks
- Key Factors In Adding Value
- Create A System
- Identify The Things That Work
- Look Outside
- Integrity Is Important
- Think About Using A "Consultant"
- Delegate
- Profitability Improvement
- Check Lists
- Establish Appropriate Measures
- Using Management Data To Improve Profitability
- Include Measurement Targets In Your Business Plan