What is it that your business can offer a good applicant that cannot be found down the road at one of your competitors? You need to be able to define your firm's uniqueness. What is your unique competitive advantage? What is the firm's vision and how does that relate to employees of the business? You need to be able to clearly understand your firm's uniqueness, especially from an employee's point of view so that you are able to explain it at the interview.
The paper sets out, in two pages, various reasons why applicants would want to apply to your business for a job under the headings:
- What Is Your Uniqueness?
- Care For Employees
- Develop Good People
- Reputation Of The Business
