- Description
- Specifications
Business people need to understand what is important for customers. Various surveys have indicated that price is not the most important factor when customers are deciding whether to deal with a particular business. The influence of price is normally rated around seven in most surveys. The only time that price is important is when all other factors are equal.
The paper analyses some of the factors which are considered important by the customer and looks at a whole range of issues relative to customer knowledge and service.
The paper is presented under the headings:
- What Is Important For Customers?
- The Price That People Are Prepared To Pay
- After Sales Service
- Money Back Guarantee
- Offer The Largest Serving
- Excellent Service
- Solve A Need
- Today’s Consumer
- Consumers’ Requirements
- People Will Not Travel
- “Time Poor” But “Cash Rich”
- Presentation Is Important
- Shopping Should Be Entertaining!
- Solve My Problem
- Develop A “Can Do” Attitude
- Are You A Convenience Or A Destination Store?
- Impulse Buying
- Make It Easy For Your Customers
- Branded Products
- Make The Business Famous
- Challenge Customers
- Consumers Are Looking For
- “Green Marketing”
- Building Relationships
- Where Did You Come From?
- Gift Vouchers
- Programmed Services
- Bring Your Friends!
- Staff Have To Be Trained!
- Don’t Take Customers For Granted