Commuication with Clients and Prospects Is Important
Advisory Services News - Issue 19
Welcome to this update on ESS BIZTOOLS ADVISORY SERVICES NEWS.
COMMUNICATION WITH CLIENTS AND PROSPECTS IS IMPORTANT!
“In presentations, as in the rest of life, sticking with the same old presenting styles on the basis of “that’s how I have always done it” really means you are standing still while the rest of the world rushes past you.” – Brad Smart, “Selling the Message”.
Brad Smart, ESS BIZTOOLS “Communication Advisor” was not directing these comments to Accountants and Bookkeepers when he wrote them, but he could well have been doing so.
“There is a lot of changes occurring in all facets of society including Accounting and Bookkeeping”.
“We’re staring down the barrel of high inflation, rising interest rates and the cost of living and the cost of doing business is heading for the moon”.
“This means, that in 2024, business is going to face some difficult times. It’s going to get harder and harder to hold onto our clients as competition for their business will increase”.
“It’s tougher and tougher, and that’s especially so if you only talk to some of those clients once or twice a year.”
“It doesn’t matter whether you’re a multinational firm or sole practitioner you need a Written Communication System”. Brad Smart added.
17 years ago ESS BIZTOOLS launched “BUSINESS PLUS +” and since then 238 newsletters have been prepared for our subscribers to badge and send to their clients, thus being the “Written Communication System” for those Accounting and Bookkeeping Firms.
You can access the May 2024 edition of “BUSINESS PLUS+” by clicking here.
We invite you to utilise this edition of “BUSINESS PLUS+” with your clients and prospects – all you have to do is to remove the ESS BIZTOOLS branding on page 1 and insert your firm’s details.
You can also access the Video that we produce for each edition of “BUSINESS PLUS+” to guide our members/subscribers in the identification of clients/prospects who might be interested in particular articles and then to implement a follow-up process. To access the May Video please click here.
We endorse Brad Smart’s comments that a “Written Communication System” is very important for Accountants and Bookkeepers and for this reason “BUSINESS PLUS+” is included as a standard item, in each of the four product packages produced by ESS BIZTOOLS.
If you would like to know about the type of articles that are included within “BUSINESS PLUS+” you can review a summary of the titles of articles within “BUSINESS PLUS +” in 2023 – click here.
If you have any questions about any aspect of “BUSINESS PLUS+” or any aspect of ESS BIZTOOLS product offerings please do not hesitate to contact us:
Our website: www.essbiztools.com.au
Telephone: (07) 4724 1118
