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Posted: 04 March 2015

Now is not the time to be faint-hearted!

There are many challenges facing accountants and, indeed, the whole business community. These could be summarised as:
  • The economy – interest rates are not at the current level to assist borrowers. They’re indicative of an economy that has significant problems.
  • There are depressed business situations in some areas around Australia. This leads to businesses closing or making significant staff retrenchments.
  • “Digital disruption” keeps on affecting businesses in all sorts of ways.
  • Standard Business Reporting (SBR) – the Australian Taxation Office intends to implement this strategy from 1 July this year, which the ATO believes, will have a significant “red tape reduction” effect on accountants, even though the government will maintain that it’s good for business.
In these circumstances, accountants have a choice. You can either meet the challenges and provide the services the marketplace wants, or retreat and hope things will improve in the future.
Accountants ChallengeI believe there are many positive outcomes accountants can achieve by being proactive at this time.
  • The Australian Taxation Office’s Second Commissioner has identified that there’s a real role for accountants in offering debtors’ management advice and cashflow management advice to small/medium enterprises. Debtors’ days outstanding is currently 51.6 days – three weeks longer than the standard business trading period of 30 days.
  • The Personal Property Securities Act (PPSA) and the Personal Property Securities Register (PPSR) is a quagmire that can cause immense problems for businesses who are unaware of the requirements to register assets and other “personal property” on the register to gain some protection.
  • Sale of businesses – there are thousands of businesses that baby boomers would like to sell. Many of these owners need assistance.
  • Shrinkage/waste management reviews – potentially millions of dollars could be saved by businesses. Many small/medium enterprises need assistance in this area.
  • Succession planning – every business should be facing up to this very important phase in a business. Are you offering succession planning advice?
  • There are still Federal, State and Territory government grants available for clients who want to invigorate their business. Many small business operators will welcome the opportunity of obtaining a government grant. David Smith, Managing Director of Smithink 2020 and a former President of the Institute of Chartered Accountants in Australia, said, “If an accountant wants to make a client happy, get them some government money.”
The government has identified the need for improvement in skills development by the launch of the Industry Skills Fund. Admittedly, this fund is targeted at the government’s “priority industries”, including:
  • Advanced Manufacturing
  • Mining Equipment, Technology and Services
  • Oil, Gas and Energy Resources
  • Medical Technologies and Pharmaceuticals
  • Food and Agribusiness
  • As well as enabling technology and service industries that support one or more of the priority industries listed:
    • Freight and Logistics
    • Infrastructure Related Construction
    • Information and Communication Technology
    • Professional Services (in a limited way)
Businesses in other industry classifications can apply if they can clearly show in their application that they have significant growth potential and are preparing to reposition themselves to take advantage of economic opportunities. Have you identified which of your clients qualify for the Industry Skills Fund? There are hundreds of types of businesses which will fit within the definition of “priority industries”. The challenge for accountants is to respond to current conditions, as if you were the employed CFO for the client and take the opportunity in these difficult times, to offer services more aligned with small/medium enterprises’ current requirements and not retreat and hope things will return to what they were in the past.                  

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Episode 016 Now is not the time to be faint-hearted!

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