Corporate Communications - A Skill Accountants Need In This New Business Environment!

Accountant's Minute 258

In the past, many accountants were not called upon to be able to display outstanding communication skills, but in the era that we are now in accountants, who wish to broaden their work activities to include Business Advisory Services, need to have cultivated strong written communication skills; have the ability to be able to think critically and translate accounting data and reports into compelling documents that are able to be easily understood by the targeted recipients, whether they are business owners, leadership team members, shareholders, team members or government organisations. 

In the next ESS BIZTOOLS’ Business Advisory Services Update webinar/conversation that we’re presenting on Wednesday, 10th February 2021, the theme is “Virtual Corporate Communication”.

Peter Towers will be joined by Brad Smart, Managing Director, “Selling the Message”.

Brad will comment on a range of issues relative to “Virtual Corporate Communications” including:

  • Social Media Content
  • Digital Marketing
  • Media Releases
  • Client Email Chains
  • Sales Emails and Funnels
  • Blogs
  • Opinion Pieces
  • Reports, Newsletters and Brochures
  • Podcasts
  • Corporate videos to YouTube or Salesforce Marketing
  • Strategic Advice on the Introduction of Value Adding Corporate Communications

Brad Smart will comment on how his organisation can supply this service to an accountancy business or to any of your clients, as a “Virtual Corporate Communicator”.

Brad Smart has been a journalist, media owner, copywriter and screenwriter in radio, television and on digital platforms for over 30 years.

If you or your clients are starting to reconnect with old clients post COVID-19, or you’re looking for new clients, and your executive team doesn’t have the time to produce all of the promotional and social media content you need, then a “Virtual Corporate Communicator” could be the solution for you or your clients.

Peter Towers, Managing Director, ESS BIZTOOLS recorded a video interview with Brad Smart a couple of days ago relative to the concept of “Virtual Corporate Communications”.  You can listen to this video by clicking here.

If you register and cannot attend the webinar, we’ll send you a link to the webinar recording.

You are invited to register for this free 30 minute webinar on Wednesday, 10th February 2021 at 11:30am AEST (12.30pm AEDT) by clicking here.

“New Year New Business!  Or is it?”

This was the theme of the discussion held by Peter Towers, Managing Director, ESS BIZTOOLS with Jordan Lowry, Managing Director, Blackstone Business Group in our most recent Business Advisory Services Update Webinar held on 3rd February 2021.

In the presentation Jordan Lowry, who is an expert in advising businesses on Workplace Health and Safety, Fair Work Australia issues, employee hire and motivation made the following points:

  • Based on what happened in 2020, it is very obvious that every business needs a plan and a backup plan for all aspects of their business, including Workplace Health and Safety, Fair Work Australia Requirements, Employee Issues.
  • Preparation is very important.
  • Businesses must have systems in place.
  • If we have learned anything from 2020 it is that businesses and accountants must be prepared.
  • Accountants played a great role in supporting clients through advisory services and participation in advisory boards through 2020 and many accountants proactively referred business clients to advisors such as Blackstone Business Group.
  • Businesses must be proactive and not reactive, meaning that effective Human Resources systems and Workplace Health and Safety systems do not remain for years on the “must do list” but are activated.
  • Accountants can assist by identifying the gaps that exist in a client’s systems, primarily as they relate to Workplace Health and Safety and Fair Work Australia issues.
  • Accountants can be the “canary in the mine” to alert clients of any potential issues that might come back to affect them, not only through embarrassment, significant fines but even jail.
  • Blackstone Business Group wants to proactively work with business clients in a win-win situation for accountants.
  • Blackstone Business Group supply a range of manuals and policy documents to assist businesses to introduce appropriate systems for Workplace Health and Safety, Fair Work Australia and other employee issues.
  • Blackstone Business Group is happy to “partner with accountants” to help clients with “black and white” advice on any Workplace Health and Safety, Fair Work Australia, employee issues.
  • Blackstone offers services to accountants on a complimentary basis so that accountancy team members are aware of the type of support that Blackstone can offer to your clients.

You can access a recording of the 30 minute video conversation between Peter Towers and Jordan Lowry by clicking here.

Upcoming Webinars

We have a program of expert presenters joining Peter Towers in the “Business Advisory Services Update Webinars”.  You are welcome to register for any of these webinars now:

  • Wednesday 17th February 2021 at 11:30am AEST (12.30pm AEDT) – Andrew Geddes – Founder FMRC and Past Chair of Greencross Ltd – launching of the “Research and Development Product Package Developed by ESS BIZTOOLS. Title: “Using Research and Development To Add Value To Companies” – click here to register.
  • Wednesday 24th February 2021 at 11:30am AEST (12.30pm AEDT) – Amanda Gascoigne – Amanda Gascoigne Consulting. Title: “How All Types Of Accounting Firms Can Benefit By Delivering Business Advisory Services” - click here to register.

Helping Your Clients Set Their Plans For 2021

Some of your clients may have been on holidays for most of January and are only now starting to think about the challenges confronting all business operators in 2021.

Now is the time to be talking to your clients relative to their strategic plans, funding requirements, research and development activities (if they are developing new knowledge) and generally reviewing client systems to assist businesses to survive the challenges that are ahead.

Challenges Ahead

There are many of them and we recommend that accountants adopt the strategy of supplying a range of Business Advisory Services to your clients to assist your clients and prospects with these challenges.

ESS BIZTOOLS has developed a wide range of product packages to assist accountants, business advisors and bookkeepers to be able to give outstanding business advice on matters, other than taxation, to assist SME clients to better run their businesses and to scale up.

You are most welcome to visit our websites – or to obtain information on government grants that are available for an individual client, please visit our government grant website – (you can avail yourself of the 14 day trial which we have available for a business to see how the grant program works).

If you are interested in obtaining a free, no obligation overview of the Business Advisory Services Product Packages developed by ESS BIZTOOLS to assist accountants to deliver a wide range of Business Advisory Services without you having to reinvent the wheel by spending hundreds of hours in writing the material, please “Book A Demo” on the ESS BIZTOOLS homepage – or contact Peter Towers:


Telephone: 1800 232 088

Stay safe!

Have a great day.

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Episode 258 - Corporate Communications - A Skill Accountants Need In This New Business Environment!

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Corporate Communications - A Skill Accountants Need In This New Business Environment!