
ESS BIZTOOLS Cashflow Management - Welcome Letter
Thank you for your interest in ESS BIZTOOLS – Cash Flow Management.
The vast majority of SMEs need assistance in the management of their cash flow.
For accountants, bookkeepers and business advisors, this creates an important opportunity to implement a range of strategies which can then be monitored throughout the year to assist clients to navigate the challenges that confront all business operators.
ESS BIZTOOLS has developed a separate standalone product package – CASH FLOW MANAGEMENT – which enables accounting firms to deliver a structured framework for assisting SME clients to understand where cash is being tied up within the business and identify practical opportunities to strengthen cash flow management.
1. HELPING YOU BECOME YOUR CLIENTS' “KEY STRATEGIC PARTNER”
ESS BIZTOOLS has developed a comprehensive range of Financial / Commercial / Management Accounting Advisory Services to assist Accountancy, Bookkeeping, Business Advisory and Chief Financial Officer Firms to deliver Business Enhancing Services to Small Medium Enterprises.
Our objective is to supply services which will encourage SMEs to rate their professional advisor – YOU – as their “KEY STRATEGIC PARTNER”, in accordance with the definition utilised by Intuit QuickBooks in its “SMB Navigator Report 2025”:
Key Strategic Partner – “They are a key partner in our business and our ‘go-to’ professional for advice, and they are extremely valuable to our business’s growth and success.”
Cash Flow Management provides a practical example of a service that your firm can introduce to SME clients as distinct from the traditional preparation of annual accounts and Income Tax Returns.
By helping clients identify where cash is being tied up and implementing strategies to improve their cash flow position, your firm has an opportunity to become more actively involved in the ongoing financial management of the business.
2. WHAT IS INCLUDED IN CASH FLOW MANAGEMENT?
Cash Flow Management involves much more than simply monitoring the balance in the business's bank account.
There are several operating components that can have a major influence on cash availability.
A. STOCK AND INVENTORY
SMEs need to develop a clear understanding of the mix of stock required in their business to achieve their overall profitability target while minimising the amount of cash unnecessarily invested in stock.
The Stock Matrix classifies stock according to sales volume and profit margins:
- “Stars” – High Volume / High Margin
- “Cash Cows” – High Volume / Low Margin
- “Problem Lines” – Low Volume / Normally High Margin, although margins may decline
- “Disasters” – Low Volume / Low Margin
The Cash Flow Management Package also includes a 20-question Stock Control Questionnaire to assist accountancy firms to deliver quality Advisory Services to SME clients.
B. WORK IN PROGRESS
It is sound management practice to ensure that your client's system requires regular invoices to be raised for work in progress assignments being carried out for customers.
If regular invoices are not prepared, the Work in Progress category could become a problem area for effective Cash Flow Management.
Once a tax invoice is raised, the transaction moves into the Debtors Ledger, where the business should have established processes for the treatment of tax invoices.
C. DEBTORS
Businesses which make sales on a credit basis need a sound Debtors Management System.
Regular calculation and monitoring of Debtors Days Outstanding provides management with an important Key Performance Indicator relating to cash flow.
ESS BIZTOOLS has also developed a separate SME Debtors Management System Product Package for firms seeking more detailed resources relating specifically to debtors.
D. CREDITORS
The amounts owing to creditors can have a direct impact on the cash flow position of the business.
If suppliers have agreed to 30-day payment terms but the business is consistently paying invoices earlier than required, cash may be leaving the business unnecessarily early.
Alternatively, if Creditors Days Outstanding exceeds the agreed terms, major suppliers may require outstanding balances to be brought back within their trading terms, potentially creating significant cash flow pressure.
Management should therefore closely monitor Creditors Days Outstanding each month.
E. CAPITAL EXPENDITURE
Capital expenditure budgets should be closely monitored.
If additional expenditure beyond the budgeted amount is incurred, this can have a detrimental effect on the business's cash flow performance.
Where a capital expenditure project is going to cost more than estimated, it may be necessary for the business to seek additional bank accommodation or raise fresh capital.
F. RESEARCH AND DEVELOPMENT
Companies undertaking Research and Development activities should prepare budgets for their R&D projects.
Research activities can sometimes lead to additional work that was not envisaged in the original budget.
R&D projects should therefore be monitored monthly so that management can determine whether additional activities should proceed, be postponed or require additional funding.
G. WASTAGE, LEAKAGE AND PILFERAGE
Businesses should establish cost estimates within their budgets relating to wastage and leakage and investigate the causes when actual costs exceed those estimates.
Pilferage can also represent a significant cost to a business.
Management should monitor these costs and introduce appropriate strategies to reduce opportunities for pilferage and unnecessary cost escalation affecting the Cash Flow Forecast.
H. PAYOUTS / LOANS NOT BUDGETED
Cash Flow Management can also be affected when owners or directors make decisions outside the normal budget process.
This could include making a payout to a person closely associated with the company or purchasing a new asset that was not included in the budget.
These types of ad hoc decisions can have a significant effect on the Cash Flow Management of the business.
3. CASH FLOW MANAGEMENT – THE OPPORTUNITY
Accounting and bookkeeping firms already possess significant financial knowledge and experience that can be utilised to assist SME clients with Cash Flow Management.
The opportunity is to utilise that knowledge to provide practical Advisory Services throughout the year.
Consider:
- Does your client understand where cash is being tied up within the business?
- Is stock and inventory being regularly reviewed?
- Is Work in Progress being invoiced promptly?
- Is Debtors Days Outstanding being calculated and monitored?
- Is Creditors Days Outstanding consistent with negotiated supplier terms?
- Is capital expenditure being monitored against budget?
- Are Research and Development projects being monitored against approved budgets?
- Are wastage, leakage and pilferage being identified and controlled?
- Are significant payouts, loans or asset purchases being made outside the budget process?
- Does the client have an effective Cash Flow Forecast?
Each SME client requiring assistance with these areas can represent an opportunity to provide a practical Financial / Commercial / Management Accounting Advisory Service.
4. OTHER RESOURCES AVAILABLE FROM ESS BIZTOOLS
Business Insights
Short articles identifying practical business issues on which accountants and bookkeepers can provide advice to SME clients.
Subscribers are invited to badge these articles with their firm's name and distribute them to clients and prospects.
Business Plus Newsletter
Business Plus provides practical information targeted at SMEs and discusses issues on which business operators may require additional information or assistance from their Accountant or Bookkeeper.
Subscribers are invited to badge Business Plus with their firm's name and distribute it to clients and prospects.
Accountants Minute
A regular publication discussing issues of importance to accountants, bookkeepers, business advisors and Chief Financial Officer firms.
Members Briefing / Podcast
Members Briefings and Podcasts discuss practical issues relating to the delivery of Advisory Services and developments affecting SMEs.
These resources help your firm demonstrate that you can assist SME clients with a much broader range of business matters in addition to taxation returns and taxation advice.
5. TRAINING RESOURCES
Training Support
ESS BIZTOOLS provides training resources to assist you and your team to understand the practical processes involved in delivering Financial / Commercial / Management Accounting Advisory Services.
Members' Training
ESS BIZTOOLS is planning to present 42 training webinars over the full financial year, covering aspects of the ESS BIZTOOLS Product Packages and ongoing issues confronting SMEs.
We would like to see as many team members as possible participating in the training, with particular emphasis on developing “PRODUCT CHAMPIONS” within your firm.
Additional Training
You can request additional training in aspects of the services provided by ESS BIZTOOLS.
Details of the additional training available and the investment can be accessed through ESS BIZTOOLS.
6. ESS BIZTOOLS PRODUCT PACKAGES
ESS BIZTOOLS provides a range of Product Packages designed to assist accounting, bookkeeping and business advisory firms to expand their Advisory Services.
These include:
- Starter Package
- Advanced Package
- Financial Forecasting Package
A range of Standalone Product Packages is also available, including resources relating to:
- Cash Flow Management
- Buying a Business
- Business Planning
- Chief Financial Officer Services
- SME Debtors Management
- Trades Industry Charge-Out Rates
To obtain more information, please visit Packages & Pricing and select the package you would like to review.
7. TALENT ATTRACTION AND RETENTION
Attracting and retaining good people is becoming one of the biggest challenges facing our profession.
The new generation of accountants is looking for opportunities to develop skills beyond traditional taxation and compliance services.
Financial / Commercial / Management Accounting Advisory Services introduce team members to important business issues that SMEs need assistance with to survive and thrive.
Working with SME clients on Cash Flow Management can provide team members with practical exposure to:
- Cash Flow Forecasting
- Stock and Inventory Management
- Work in Progress
- Debtors Days Outstanding
- Creditors Days Outstanding
- Capital Expenditure
- Budget Monitoring
- Key Performance Indicators
- Financial Management
Offering these Advisory Services can therefore assist Accountancy and Bookkeeping firms with the attraction and retention of talented team members while broadening their skills and contributing more directly to clients' business success.
8. PLEASE CONTACT US IF YOU HAVE QUESTIONS WE HAVEN'T ANSWERED
If you would like to discuss how ESS BIZTOOLS could assist your firm to expand the Advisory Services you provide to SME clients, you can BOOK A DEMO.
Please complete the form and we will contact you to arrange a convenient time for a short meeting.
If you require any other information about ESS BIZTOOLS services designed to assist Accountants and Bookkeepers to deliver an outstanding range of Advisory Services, please complete the Contact Us form on the Homepage.
Thank you for your interest in Cash Flow Management.
We look forward to being of service to you and your colleagues within your firm.
9. READY TO SUBSCRIBE?
The ESS BIZTOOLS Cash Flow Management Package is currently available at a 75% discount.
The normal subscription price has been reduced to:
$55 including GST for 12 months' access.
This special offer is available until:
11:00 AM Tuesday, 29 September 2026.
If you are ready to subscribe, please visit:
Packages & Pricing → Standalone Product Packages → Cash Flow Management Package
and complete the subscription process.
10. THANK YOU FOR VISITING ESS BIZTOOLS
Thank you for taking the time to review the Advisory Services and Product Packages developed by ESS BIZTOOLS.
We look forward to helping your firm strengthen and expand its Business Advisory Services.
Have a great day!
Kind regards
Peter Towers
Founder and Managing Director
Telephone: 0418 190 181
Email:
Website: www.essbiztools.com.au










































