
ESS BIZTOOLS Chief Financial Officer Services - Welcome Letter
Thank you for your interest in the ESS BIZTOOLS Chief Financial Officer Services resources.
In this Welcome Letter, we are giving you an overview of the resources developed by ESS BIZTOOLS to assist Accountancy, Bookkeeping, Business Advisory and Chief Financial Officer firms to deliver a comprehensive range of Financial / Commercial / Management Accounting Advisory Services to SME clients.
Chief Financial Officer Services provide your firm with an opportunity to work more closely with SME clients and assist their leadership teams with planning, financial forecasting, performance monitoring, profitability, funding, innovation, corporate governance and important business decision-making.
1. HELPING YOU BECOME YOUR CLIENTS' “KEY STRATEGIC PARTNER”
ESS BIZTOOLS has developed a comprehensive range of Financial / Commercial / Management Accounting Advisory Services to assist Accountancy, Bookkeeping, Business Advisory and Chief Financial Officer Firms to deliver Business Enhancing Services to Small Medium Enterprises.
Our objective is to supply services which will encourage SMEs to rate their professional advisor – YOU – as their “KEY STRATEGIC PARTNER.”
A Chief Financial Officer Service provides an excellent opportunity to move beyond traditional taxation and compliance services and become more closely involved in the financial and commercial management of SME clients.
A “VIRTUAL CFO SERVICE” means that the accounting firm's partner can become a “VIRTUAL MEMBER” of the SME client's senior leadership team, with the emphasis on helping the SME understand and plan for the future rather than simply reporting on what has already happened.
2. ABOUT CHIEF FINANCIAL OFFICER SERVICES FOR SMEs
Owners and managers of SMEs encounter numerous business and financial issues every day.
In a larger organisation, the CEO would normally be able to ask an in-house Chief Financial Officer for advice and assistance with these important “WHAT IF” questions.
Most SMEs do not have the luxury of employing an experienced commercial accountant or Chief Financial Officer on a full-time basis.
This creates an opportunity for Accountants, Bookkeepers and Business Advisors to provide timely CFO Services that assist SME leadership teams to develop policies, implement strategies and monitor business performance.
Modern technology, software and communication facilities now enable professional advisors to deliver an outstanding range of Advisory Services to SME clients.
3. STAGE I – ESTABLISHING CHIEF FINANCIAL OFFICER SERVICES
An important first step is to undertake a thorough review of the SME's business operations so that the accounting team delivering the CFO Services develops a “1 INCH WIDE / 1 MILE DEEP” understanding of the client's business.
Key activities can include:
Business Plan
Every business, charity and sporting organisation should have a Business Plan.
The CFO can assist the CEO and leadership team to identify and discuss key business issues and establish the framework for developing, reviewing and implementing the Business Plan.
The final Business Plan should represent the leadership team's commitment to the implementation of the plan.
Predictive Accounting Reports
Predictive Accounting Reports represent the financial interpretation of the Business Plan.
These reports can include:
- Budgets for each individual business operation
- Key Drivers for important activities:
- Inventory
- Debtors
- Creditors
- Capital Expenditure
- Research and Development
- Inventory
- Debtors
- Creditors
- Capital expenditure
- Research and development
- Cash flow forecasts
- Projected balance sheets
These reports should be treated as “LIVING DOCUMENTS” and regularly reviewed and updated as circumstances within the business change.
4. STAGE II – 52-WEEK BUSINESS ENHANCEMENT SYSTEM
The vast majority of Australian businesses operate 52 weeks of the year.
An important aspect of CFO Services is therefore ensuring that the CEO and leadership team receive appropriate financial information, Key Performance Indicators and Business Metrics throughout the year – rather than waiting until months after the end of the financial year.
Daily
Businesses should establish a “RHYTHM OF MEETINGS”, commencing with a short daily leadership team meeting.
A Daily Activity Report can identify important information about what happened yesterday, problems requiring attention and significant milestones occurring today.
Weekly
A Weekly Financial Report should be prepared for each individual business operation conducted by the SME.
This enables the leadership team to quickly identify problems within individual business units and implement remedial action.
The objective should be to provide meaningful financial information to the leadership team within approximately 48 hours of the end of the week.
Weekly Performance Reports should be supported by appropriate Key Performance Indicators and Business Metrics and discussed at the Weekly Review Meeting.
Monthly
Monthly Financial Accounts are important because they can verify the reliability of the Weekly Performance Reports.
Actual financial performance should be compared with the Budget so that significant variations can be identified and investigated.
The Monthly Balance Sheet should also be reviewed, including:
- Debtors balances and Debtors Days Outstanding
- Inventory investment and stock turn
- Work in Progress
- Bank balances
- Variations from budget
The Cash Flow Forecast should be reviewed and updated each month for at least the following 12 months.
This daily, weekly and monthly information flow should continue throughout the year so that the leadership team is continually aware of important developments within the business.
5. STAGE III – OTHER KEY CFO ACTIVITIES
The role of a Chief Financial Officer can extend into many other important areas affecting an SME's financial and commercial performance.
Charge-Out Rates and Sales Strategies
CFO Services can include assisting clients with:
- Charge-out rates for trades businesses
- Charge-out rates for professional service firms
- Selling strategies for retailers and wholesalers
- Product mark-ups
- Product quantities
- Strategies designed to achieve targeted profitability
Business Funding
The CFO can proactively assist SME clients to investigate opportunities to raise funding, including:
- Loans
- Crowd Sourced Funding Equity Raising
- Early Stage Innovation Company capital raising
- Section 708 capital raising
- Venture Capital
These activities can require current financial information, Predictive Accounting Reports and appropriate Due Diligence reviews.
Regular CFO Activities
Other activities can include:
- Establishing systems for recording KPIs and Business Metrics
- Break-even analysis
- Benchmarking
- Reviewing internal controls
- Identifying Risk Management issues
- Analysing Working Capital requirements
- Answering the CEO's important “WHAT IF” questions
6. STAGE IV – THE INNOVATION JOURNEY
Chief Financial Officer Services can also assist SMEs that are developing innovative products, services or processes.
Activities can include:
- Explaining the Australian Government's Research and Development Program
- Implementing an appropriate Research and Development System
- Assisting with the commercialisation of R&D projects
- Identifying capital requirements for commercialisation
- Assisting with Investment Proposals
- Mentoring CEOs preparing Investment Presentations
- Assisting businesses considering the “SCALING UP” process
These services provide Accountants, Bookkeepers and Business Advisors with an opportunity to become closely involved in important strategic decisions affecting the future development of their SME clients.
7. STAGE V – CORPORATE GOVERNANCE
As SME businesses grow, Corporate Governance can become increasingly important.
The Chief Financial Officer can assist the CEO and leadership team with:
- Researching potential members of the Board of Directors
- Establishing Board meeting policies and processes
- Developing information flows for Directors
- Preparing Board Reports
- Preparing Board Meeting Agendas
- Preparing and distributing Minutes of Directors Meetings
- Considering the establishment of a Board of Advice
These activities can assist SMEs to establish stronger management and governance structures as the business develops.
8. PREPARATION FOR THE DELIVERY OF SERVICES
ESS BIZTOOLS provides communication resources to assist firms in demonstrating their ability to provide Financial / Commercial / Management Accounting Advisory Services.
Business Insights
Short articles identifying practical business issues on which Accountants and Bookkeepers can provide advice to SME clients.
Subscribers can utilise these resources to help demonstrate that their firm can assist clients with a broader range of Financial / Commercial / Management Accounting Advisory Services.
Business Plus Newsletter
Business Plus provides practical information targeted at SMEs and can assist your firm in communicating with clients and prospects about important business and financial management issues.
Subscribers are invited to badge the newsletter with their firm's name and distribute it to clients and prospects.
These resources can help reinforce the message that your firm can provide valuable business advice in addition to traditional taxation and compliance services.
9. TRAINING RESOURCES
Training Support – Chief Financial Officer Services
Training resources are available to assist you and your team to understand the methodology and processes involved in delivering Financial / Commercial / Management Accounting Advisory Services to SME clients.
Members' Training
ESS BIZTOOLS is planning to present 42 training webinars over the full financial year, covering all aspects of the ESS BIZTOOLS Product Packages and ongoing issues confronting SMEs.
You will receive notifications of the training program, and we would like to see as many of your team members as possible attending the training webinars, with particular emphasis on developing “PRODUCT CHAMPIONS” within your firm.
Additional Training
You can request additional training in any aspect of the services provided by ESS BIZTOOLS.
You can access details of the additional training available and the investment by clicking here.
10. LICENCE AGREEMENT
Every new member/subscriber of ESS BIZTOOLS is required to agree to our Licence Agreement.
You can access the Licence Agreement by clicking here.
If you have questions on any aspect of the Licence Agreement, please do not hesitate to contact our Managing Director, Peter Towers, on telephone 0418 190 181.
11. TALENT ATTRACTION AND RETENTION
Attracting and retaining good people is becoming one of the biggest challenges facing our profession.
The new generation of accountants is looking for opportunities to develop skills beyond traditional taxation and compliance services.
Chief Financial Officer Services introduce team members to a broad range of commercial and financial issues confronting SME clients, including Business Planning, Predictive Accounting, Cash Flow Forecasting, Performance Reporting, KPIs, profitability, funding, innovation and Corporate Governance.
Providing these Advisory Services can broaden the commercial skills and experience of your team and assist Accountancy and Bookkeeping firms with the attraction and retention of talent.
12. PLEASE CONTACT US IF YOU HAVE QUESTIONS WE HAVEN'T ANSWERED
You can BOOK A DEMO – please complete the form and we will contact you to confirm a convenient time for a short meeting.
If you require any other information on ESS BIZTOOLS services designed to assist Accountants and Bookkeepers to deliver an outstanding range of Advisory Services, please complete the Contact Us form on the Homepage.
Thank you for your interest in the ESS BIZTOOLS resources designed to assist firms to develop and deliver Chief Financial Officer Services to SMEs.
If you would like to review the major packages developed by ESS BIZTOOLS – the Starter Package, Advanced Package or Financial Forecasting Package – please return to Packages and Pricing and select the package you would like to review.
If you are interested in reviewing the Standalone Product Packages developed by ESS BIZTOOLS, please return to Packages and Pricing – Standalone Product Packages.
We look forward to being of service to you and your colleagues within your firm.
13. READY TO SUBSCRIBE?
If you are ready to subscribe to an ESS BIZTOOLS package, please click “SUBSCRIBE NOW” and complete the subscription form.
You will then be able to log on to your selected package within 24 hours, except on weekends when activation may take a little longer.
THANK YOU FOR VISITING ESS BIZTOOLS
Thank you for taking the time to review the Chief Financial Officer Services resources developed by ESS BIZTOOLS.
The Chief Financial Officer role delivered by an accounting firm to an SME client provides an outstanding opportunity to deliver practical accounting and advisory services designed to assist SME businesses to survive, thrive and, where appropriate, scale up into larger business entities.
We look forward to helping your firm develop and deliver practical, commercially focused Chief Financial Officer Services to your SME clients.
Have a great day!
Kind regards
Peter Towers
Founder and Managing Director
Telephone: 0418 190 181
Email:
Website: www.essbiztools.com.au










































