Creating New Services & Effective Communications Is Diversification!

The question that many accountants have is “Where do you start on the implementation of a diversification strategy?”

It starts with a new service and then effectively communicating that you are offering a new service or product to your clients and prospective clients.

Diversification implies that your firm is going to be different and stand out in the marketplace because you’re offering something that is different and is of significant benefit to the target market, primarily the operators of small businesses and medium-sized enterprises.  The key question is - What are the new services that your firm could implement and how do you communicate that your firm has “geared up operations” to be able to offer services in which the SME market is interested?

This week we have two outstanding webinars to inform you of a diversification service that, we believe, will make your firm look different in the marketplace because every accountancy firm will not be offering this type of service and we introduce you to an expert who will discuss the ways and means that accountants can communicate a new product/service to clients and prospects.

Paul Barnaby, Managing Director, Beyond Accounting Technologies and Australasian Representative for PlanGuru will discuss “Predictive Accounting” which is the three-way financial modelling for the preparation of Budgets, Cashflow Forecasts and Projected Balance Sheets including Key Performance Indicators that businesses, of all sizes, can utilise to create a “financial picture” of what the future financial position of a business will look like, so that the leadership team and directors can analyse and make structural changes to the current operations of the business or the future projections, if they need to do so.

Predictive Accounting is a “high level value adding service” which enables accountants to utilise their skills to assist SME clients to navigate future problems now, rather than waiting for the funding or structural problems to arise.

You can register for the free webinar – “Making Predictive Accounting a Key Diversification Strategy” with Paul Barnaby and Peter Towers, Managing Director, ESS BIZTOOLS on Friday 17th September 2021 at 12-noon AEST by clicking here.

Brad Smart, Managing Director, “Selling the Message”, is an expert in a wide range of communication strategies and is the author of an outstanding book to educate business people on how to go about “Selling the Message”.

Accountants need to have an ongoing communication strategy in place so that you can communicate with your clients and prospects to inform them and then to keep them informed about new services that you’re introducing for the benefit of your clients.  No one will know about the new services unless you are communicating them to your key target people.  The other challenge is that you can’t do this once and expect everyone to know about your new service – you have to continue to repeat the message in various formats for the understanding that your accountancy firm is offering services which are different to those that you have traditionally supplied and hopefully which are differentiating your firm in the marketplace to be understood by the audience to which you’re marketing.

“Virtual Corporate Communications” includes communications such as:

• social media content;
• media releases;
• newsletters; and
• podcasts.

You can register for the free webinar “Communicating Your Diversification Strategy to the Marketplace” with Brad Smart and Peter Towers, Managing Director, ESS BIZTOOLS on Thursday 16th September 2021 at 12-noon AEST by clicking here.

“Diversifying Accounting Services - Why?” webinar held on 9th September 2021, featured Jordan Lowry, Managing Director, Blackstone Business Group talking with Peter Towers, Managing Director, ESS BIZTOOLS – you can access the recording of the webinar by clicking here.

Extension Of 50% Discount Offer Because Of Lockdown Difficulties

We know that many of you are working under very difficult situations at present and we have decided to extend our 50% discount until 4th October 2021:

• Business Advisory Services Starter Package – 50% discount – your investment $999 (including GST) for 12 months access.
• Advanced Package (previously known as Gold) (this package includes all of the ESS BIZTOOLS material, including access to ESS BIZGRANTS) – 50% discount – your investment $3,250 (including GST) for 12 months access.
• Chief Financial Officer Service Package – 50% discount – your investment $1,375 (including GST) for 12 months access.
• Innovation Package – 50% discount – includes Research and Development, Accelerating Commercialisation Grant, Early Stage Innovation Company Capital Raising Process and Business Advisory Services Training – $2,500 (including GST) for 12 months access.

Your action:

Assistance offered by our Affiliates

Please complete the subscription form - (click here) and indicate whether you would like to receive one of the Affiliate’s packages (subject to availability).  Please complete and return to us as soon as possible and we will confirm if the Affiliate support package is available for you and upload your firm as a subscriber to ESS BIZTOOLS.

Affiliate Support Packages:

• Blackstone Business Group (Jordan Lowry)
  • Complimentary Employment Contract Review – Reduced Employment Contract Package for $399 plus GST. 
  • Link to video click here.
  • Link to article click here.

• “Selling the Message” – Brad Smart is offering to write or help you write your first customer email or newsletter without charge. This offer is for the first 10 firms who have subscribed to the ESS BIZTOOLS’
  • Link to video click here. 
  • Link to article click here.

• Smithink (Mark Holton)
  • Discounted subscription fees for the “Young Gun Conference” at the Gold Coast, 21/22 February 2022.
  • Link to video click here. 
  • Link to article click here.

• Cloud Nine Associates (Priscilla Bea Smith)
  • CPD hours at a discount – first 5 subscribers who leave a “review” will be reimbursed the cost of the small business concession course fee.
  • Link to video click here. 
  • Link to article click here.

• Beyond Accounting Technology (Paul Barnaby)
  • Predictive Accounting review normally $695 at no charge for the first 20 firms that have subscribed to the ESS BIZTOOLS’ promotion
  • Link to video click here. 
  • Link to article click here.

• Amanda Gascoigne Consulting (Amanda Gascoigne)
  • “Small and Solo Practice Coaching Session” no charge for the first 10 firms that have subscribed to the ESS BIZTOOLS’ promotion. 
  • Link to video – click here. 
  • Link to article – click here.

We acknowledge the assistance offered by our Affiliates.  Details of the offering by each Affiliate is available on the ESS BIZTOOLS’ website - Affiliates - click on the Affiliate.

Upcoming Webinars

Tuesday 21st September 2021 at 12-noon AEST - “Offering Diversified Services” - presenters Priscilla Bea Smith, Director, Cloud Nine Associates and Peter Towers, Managing Director, ESS BIZTOOLS.  To register (click here).

Thursday 23rd September 2021 at 12-noon AEST - “Offering SME Funding as a Diversification Strategy” - presenters Dale Crosby, Director, For Accountants and Peter Towers, Managing Director, ESS BIZTOOLS.  To register (click here).

Want To Know More?

You are invited to “Book A Demo” on ESS BIZTOOLS with Peter Towers, Managing Director, ESS BIZTOOLS to gain a better understanding of the services that are available within ESS BIZTOOLS and ESS BIZGRANTS?  

You can book a demo at www.essbiztools.com.au or contact Peter Towers:

• Email:
• Telephone: 1800 232 088

Stay safe!
Have a great day!